Articles & Resources

Leading a team when business is booming can be a walk in the park compared with shepherding employees through the rough waters of a recession.

While the Covid-19 pandemic accelerated the need for digital workflows, some would argue we were headed in this direction anyway. The pandemic merely highlighted plans that were already being created.

The pandemic has changed many things about the way people work, but the biggest adjustment may be the mindset shift. Employees who have experienced the benefits of remote and flexible work aren’t willing to give up those perks and return to the office full-time. As a result, employers must adjust their business models to keep employees happy by adopting hybrid work models.

Anna Kostroun shares her insights on activating an emotional connection with your customer, why workflow is important for your business, and why it’s important to have complete empathy for the customer experience.

There's a multitude of tools available today that enable workers to connect, collaborate and exchange ideas, share updates and network across the digital workplace. However, over the past two years, a lot of the air in the discussion has been sucked up by two in particular: Slack and Teams.

Join Brad Friedman and Anna Kostroun as they chat about your marketing team's secret weapon, throwing spaghetti on the wall to see what sticks, trusting your gut and why women ought to be able to kick back and put their feet up on the conference room table.

Trust your gut. There were times when I put off making a decision because I spent too much time analyzing the possible outcomes. If you’ve ever read Malcolm Gladwell’s Blink, you know that big decisions are best made when you move quickly and trust your gut. It might sound counterintuitive, but it’s a guiding methodology for me.