We Are on a Mission to Improve the Way the World Works

For us, functional design is the top priority. It’s about creating experiences that make work easier, help people get back to work faster, and improve processes for managers and decision makers.

How Do We Create Extraordinary Service Portal Experiences?

To create intuitive, end-to-end experiences, we focus on navigation, content organization and clear communication based on real user insights. Your users, your processes, your portal.

  • Apply empathy to improve experience
  • Realize the potential of the ServiceNow platform
  • Empower you and your users
  • Accelerate digital transformation
Service Portal Phone UI

User-Centered Process

The NewRocket design approach follows a strategic course with a focus on user experience during each step of the process.

Step One


Every great portal begins with a well thought through plan.

  • Goal Setting
  • User Research
  • Requirements Documentation

Potential Deliverables:

Portal metrics evaluation, category taxonomy audit, user interviews, focus groups, surveys

Step Two


In the design phase, we bring research and strategy to life.

  • User Flows
  • Blockframes and Wireframes
  • High Fidelity Mock Ups

Potential Deliverables:

Journey maps, interactive wireframes, mobile and desktop clickable prototypes

Step Three


Integrating our deep industry experience into a product that delivers.

  • Responsive Development
  • Quality Assurance Testing
  • NewRocket Widget Integration

Potential Deliverables:

Custom Service Portals, licensed widget suite

Step Four


Tracking users is an essential way to measure the success of your portal.

  • User Acceptance Testing
  • Analytics
  • Training and Documentation

Potential Deliverables:

UAT test plans, portal documentation, heatmapping analytics

Our Team

We are a curious group of creative problem solvers committed to excellence, innovation, and coffee.

Todd Bashor

Executive Vice President

Nathan Firth

President & Principal Engineer

Phil Windyk

Creative Director

Shannon Kennedy

Director of Operations

Chad Bishop

Director of User Experience

Anthony Rodenas

ServiceNow Architect

Jeff Lloyd


Matt Adams

Digital Marketing Coordinator

Ryan Wilson


Veronica Basch


Jason De los Reyes


Pepper Werner


Matthew Allen

Director of Client Services

Andrea Spaska-Cox


Joni Beyster


Tad Sindt

Delivery Manager

Kevin Horning

Development Manager

Alex Karassavidis

Engagement Manager

Ana Borba


Aliff Macapinlac


Asten Fuller


Barbara Mooney


Mike Cribier

ServiceNow Architect

Kiernan McMorrow


David Hadwin


Ready to Create Something Extraordinary?

Contact Us

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