We Are on a Mission to Improve the Way the World Works

For us, functional design is the top priority. It’s about creating experiences that make work easier, help people get back to work faster, and improve processes for managers and decision makers.

How Do We Create Extraordinary Service Portal Experiences?

To create intuitive, end-to-end experiences, we focus on navigation, content organization and clear communication based on real user insights. Your users, your processes, your portal.

  • Apply empathy to improve experience
  • Realize the potential of the ServiceNow platform
  • Empower you and your users
  • Accelerate digital transformation
Service Portal Phone UI

User-Centered Process

The NewRocket design approach follows a strategic course with a focus on user experience during each step of the process.

Step One


Every great portal begins with a well thought through plan.

  • Goal Setting
  • User Research
  • Requirements Documentation

Potential Deliverables:

Portal metrics evaluation, category taxonomy audit, user interviews, focus groups, surveys

Step Two


In the design phase, we bring research and strategy to life.

  • User Flows
  • Blockframes and Wireframes
  • High Fidelity Mock Ups

Potential Deliverables:

Journey maps, interactive wireframes, mobile and desktop clickable prototypes

Step Three


Integrating our deep industry experience into a product that delivers.

  • Responsive Development
  • Quality Assurance Testing
  • NewRocket Widget Integration

Potential Deliverables:

Custom Service Portals, licensed widget suite

Step Four


Tracking users is an essential way to measure the success of your portal.

  • User Acceptance Testing
  • Analytics
  • Training and Documentation

Potential Deliverables:

UAT test plans, portal documentation, heatmapping analytics

Our Team

We are a curious group of creative problem solvers committed to excellence, innovation, and coffee.

Nathan Firth

President & Principal Engineer

Todd Bashor

Executive Vice President

Ryan Wilson


Phil Windyk

Senior Creative Director

Jeff Lloyd

UX/UI Designer

Matt Adams

Digital Content Manager

Shannon Kennedy

Director of Operations

Chad Bishop

Vice President of User Experience

Jason De los Reyes

UX/UI Designer

Matthew Allen

VP of Client Services

Andrea Spaska-Cox


Alex Karassavidis

Engagement Manager

Kevin Horning

Development Manager

Asten Fuller


Barbara Mooney


Aliff Macapinlac


David Hadwin


Taylor Noble

Operations Coordinator

Diego Flores


Freddy Castro


Dwaine Best


Teresa Purdy

Development Manager

Jim Jones

Senior Mobile Engineer

Donald Hyde


Henry Frank


Braden Semonovich


Alicia Alexander

UX/UI Designer

Tye Gillespie

Engagement Manager

Josh Virelli

ServiceNow Developer

Carlos Cueva

Engagement Manager

Viviane Vieira


Shane Sharareh


Aleksandr Tagunov


Ariel Gillespie

Business Analyst

Lauren Gibbs


Tim Fischer


Craig Johnston

Experience Consulting Manager

Evodio Garcia


Chris Sandor


Ermelinda Timmins

Client Success Manager

Taylor Manfredi

Client Enablement Specialist

Benjamin Blake

Senior Servicenow Engineer

Ready to Create Something Extraordinary?

Contact Us

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