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Can You Measure ServiceNow Technical Debt? 5 Questions Platform and Product Owners Should Ask  

Technical debt in ServiceNow builds gradually. It often starts with a customization, a new workflow, or an implementation that replicates legacy processes without considering what is available out of the box.  Individually these decisions may seem reasonable. Over time, they accumulate and begin to shape how the platform can be changed, upgraded, and governed.

Changes to out-of-the-box functionality and increasingly complex configurations can both introduce risk.  Highly customized, or highly configured can equally have negative impacts.

With any environment that has existed for an extended period there is a possibility of accumulated dependencies which can impact how the platform operates, its upgradability to adopt new features, and how much effort is required from the platform team to maintain or change.  Many customers who have wanted to take advantage of the AI-powered workflow features are not able to.

It’s important for platform and product owners to examine their ServiceNow implementation periodically, especially prior to significant transformation, through a ServiceNow technical debt assessment focused on platform health, stability, and ability to absorb new changes

The following five questions are meant as a helpful starting point to understand if technical debt exists, suggest where it might exist, and begin the effort of prioritizing what the highest risk to the platform is.

Are Upgrades Difficult to Perform?

When a platform has technical debt, upgrades become more challenging.  The upgrade process and associated testing become more time consuming, slowing the pace of change and increasing the effort required to adopt new capabilities.  Customizations may break and end-users may not be able to take advantage of new features because their process has strayed too far from ServiceNow’s baseline.

This question should be considered both at a platform level and at a product level.  Platform upgrades introduce new capabilities, features, and so on, at a platform level.  Product upgrades will impact workflow, screens, and introduce the new capabilities to the product which the platform upgrade enabled.

Take note of where upgrades are most arduous to perform, from platform to products.  It can suggest where customization is highest and where the work needs to focus.

Are There Areas of the Platform Where Change is Impossible?

When a team hesitates to change a workflow, update a process, or any other sort of change, that may be an indicator of too much technical debt.  When platforms are highly complex, they are less intuitive to update, and often documentation does not exist to provide sufficient guidance.

If there is an area, or multiple areas of the environment where teams consistently avoid making changes or when they do, it breaks, it is an area that warrants scrutiny.

Can Anyone Identify Your Customizations?

When it’s easier to implement the requested change than it is to document it, often documentation falls behind.  However, understanding where ServiceNow has been customized is critical to support upgrades, future changes, and overall maintenance.

If the level of customization makes it difficult to clearly identify what has been changed, the environment is likely carrying significant technical debt.

Can Anyone Explain Why Your Technical Debt Exists?

While technical debt certainly poses challenges to organizations, not all technical debt carries the same impact or business value.

If technical debt exists, is it possible to distinguish between what is a critical to the business versus what is an unnecessary burden?  If your technical debt needs to decrease, this will help greatly with prioritization and help identify easier areas to lower the technical debt while simultaneously suggesting which parts of technical debt are worth defending.

If Key Individuals Left, Would Institutional Knowledge Leave with Them?

If an environment is highly configured or customized and therefore has a lot of technical debt, often that knowledge is not documented, but depends on a key set of individuals who have spent so long supporting it, they understand it in depth.  However, training someone else to the same level is frequently time consuming because of the history behind the changes, and nuances with how it was implemented.  When this happens, informal expertise becomes an operational dependency.

In fact, the key individuals may be identified through asking the previous questions; they are the ones who speak up the most and have the most context.

When parts of your platform can only be supported by specific individuals versus being easily picked up by their similarly trained and capable peers, then this is in indicator of technical debt.

Technical Debt is Keeping Companies from Getting the Most They Can Out of ServiceNow

When technical debt is high, so is the effort to maintain, govern, and evolve the platform.  It is difficult and time consuming to upgrade, and when upgrades occur, it’s not always possible to take advantage of new capabilities due to legacy changes.  Platform and implementation teams struggle to enumerate where their customization exists and cannot articulate why certain parts of the platform are highly configured or customized. It is not possible to take advantage of the new autonomous and agentic capabilities which ServiceNow has introduced.  Over time, it reduces confidence in platform decisions, erodes the strategic benefit that ServiceNow can provide, and slows the organization’s ability to evolve.

If any of these questions raised concerns about the amount of technical debt, the next step is to clarify where it has accumulated and where it introduces risk.  A ServiceNow Technical Debt Assessment can go several steps further, providing insight into where the technical dependencies lie, undocumented customizations, and areas of your platform which do not align with ServiceNow Best Practices.

This is the first step in unchaining your platform from its historical technical debt, simplifying maintenance, improving the upgrade experience, and allowing you to take advantage of ServiceNow capabilities as they come out.

Can You Measure ServiceNow Technical Debt? 5 Questions Platform and Product Owners Should Ask  

Knowledge Wrap Video

The event provided a vibrant platform for reconnecting with peers, delving into AI transformation, and driving innovation with purpose. Read on to discover how NewRocket made its mark at Knowledge 2024.

What We Learned

From recent insights gathered, we learned that ServiceNow customers are increasingly receptive to adopting AI solutions and ServiceNow has the tools to embrace that head on. However, there's a gap in AI use-cases for more mature users, highlighting the need for a creative approach to accommodate their business needs.

In navigating AI adoption, organizations are challenged to find the delicate balance between embracing innovation and avoiding dependency on emerging technologies. Advisory consulting and trusted guidance beyond initial queries spark interest, particularly around AI's impact on operations. Read our AI blog series to learn more about our approach.

Excitement around GenAI is apparent, with most users eager to explore its potential benefits and invest in quick wins. Notably, advanced use cases like process mining are gaining traction. Key solution themes include interest in native mobile applications, Employee Center migration, and the urgent need for enhanced data capabilities.

Recognitions and Awards

ServiceNow Americas Employee Workflow Partner of the Year

The ServiceNow Americas Employee Workflow Partner of the Year award celebrates Partners' exceptional efforts in enhancing employee experiences through innovative collaborations and technology solutions. Learn More.

UK Public Sector Partner of the Year Award

The ServiceNow UK Public Sector Partner of the Year underscores  Partners' dedication to driving digital transformation and delivering exceptional outcomes for public sector organizations in the UK.

ServiceNow.org Partnership for Good Grant

The ServiceNow.org Partnership for Good Grant highlights Partners' commitment to leveraging technology for social impact and driving positive change in communities around the world. Learn More.

Top 10 Finalist for ServiceNow Best Employee Portal of the Year

ServiceNow's Best Employee Portal of the Year award recognizing Partners' dedication to creating innovative solutions that empower employees and enhance workplace experiences. Learn More.

NewRocket Booth

At ServiceNow's Knowledge 24 event, we connected with 350+ attendees at our booth, showcasing how NewRocket supports organizations on their ServiceNow journey. AI emerged as a key topic, reflecting the growing interest in its potential across businesses. Our strategic advisory approach, FlightPath, aligns technology with business objectives, drawing on our expertise in customer, employee, technology, and security transformation. Plus, we captivated attendees by transforming them into astronauts using AI. See the photo booth results here!

Workshops and Speaking Sessions

Beyond Personas: Developing Holistic Frameworks to Personalize User Solutions

Industry innovation: Consilio’s Transformation Journey on ServiceNow

Dive Into Prototyping to Accelerate Validation With Design Libraries

Make Better Business Decisions by Integrating Risk and Compliance

Participating in ServiceNow's Knowledge sessions and workshops this year was truly enriching. Interacting with customers and partners provided invaluable insights into the future state of ServiceNow and allowed us to have in-depth discussions on how we can collectively offer better experiences across various facets of the platform. From exploring advanced AI integrations to optimizing workflow processes, the conversations were not only enlightening but also inspiring, fueling our commitment to innovation and excellence in the ServiceNow ecosystem. We can't wait to see you next year!

NewRocket Party

Our poolside event at the Capri restaurant in Las Vegas provided a refreshing break from the conference hustle, allowing us to unwind and connect with friends, colleagues, partners, and customers in the cool open air. As the night progressed, we loved creating unforgettable memories and strengthening our bonds within the ServiceNow community.

Knowledge 2025 Wrapped: AI, Recognition, and Real Connections

The energy at Knowledge 2025 was undeniable—from the packed keynotes and buzzing expo floor to the meaningful conversations that happened across every corner of the event. This year’s theme was clear: AI + Data + Workflows aren’t just buzzwords—they’re reshaping how organizations operate, and fast.

Knowledge Wrap Video

What We Learned

AI dominated the discussion, but the bigger story was what customers are asking for. Many voiced a common concern: how do we keep up with the rapid pace of platform changes and truly realize ROI? Customers aren’t just looking for tools—they’re looking for trusted partners who can help them make sense of what’s possible, guide adoption, and build strategies that align to real outcomes.

That’s where NewRocket steps in. Our latest AI offerings are designed to help organizations not just implement ServiceNow’s latest innovations, but consume them—connecting platform intelligence to business value.

We also hosted two well-attended sessions that brought these ideas to life:

  • Mastering AI Adoption explored how to use FlightPath.AI to assess readiness, target high-value use cases, and scale AI with strategy and confidence
  • AI & Automation for Security, Risk, and Compliance delivered actionable strategies for breaking down silos and building a unified, real-time risk posture using automation and AI.

These conversations reinforced the urgent need for cross-functional alignment and thoughtful execution as AI continues to reshape the enterprise landscape.

Strategic Alignment with ServiceNow

During the week, our team had the opportunity to meet with Erica Volini, EVP of Worldwide Industries, Partners, and GTM at ServiceNow, along with Nick Fabbri, Sr. Manager of Global Partnerships & Channels. We walked them through our FlightPath.AI framework and Now Assist Pilot offer—both of which were recognized as directly addressing market needs. They expressed strong interest in how we’re enabling customers to kick-start AI adoption with structured, outcome-driven support. We’ll continue to collaborate closely in the coming months to track the progress and impact of these efforts.

Customer Recognition

One of our favorite moments this year was watching our customers shine. From financial institutions to global manufacturers, their stories of transformation and innovation took center stage in multiple Knowledge sessions. We’re especially grateful to those who went one step further and recorded customer testimonials with us onsite—proof of the strong relationships we’ve built together and the results we’re proud to share.

Award-Winning Experience

We’re thrilled to share that NewRocket-designed portals earned major recognition this year:

  • 🥇 Danone won 1st place for Best Overall Employee Portal
  • 🥉 Xerox earned 3rd for Best HR (Single Departmental) Portal
  • 🚀 Our own NewRocket Portal was named a Top 3 Partner Internal Portal

These awards highlight our commitment to crafting human-centered, high-impact experiences across industries.

Booth Conversations & Customer Connections

With over 290 customer interactions and 40+ meetings held onsite, the interest in strategic, outcomes-based ServiceNow partnership has never been stronger. Across industries, one theme echoed loud and clear: organizations want more than just implementation—they want a partner who can lead with strategy, help define roadmaps, and unlock the value of AI and automation.

A Night to Remember

We closed out Wednesday evening the best way we know how—poolside at CAPRI. This year’s party drew over 530 attendees and was once again praised for creating a space where meaningful conversations and celebration can coexist. If you joined us, thank you for being part of what has become a highlight of the week.

We left Las Vegas energized, inspired, and ready to keep helping our customers make the most of their ServiceNow investment. Until next year—let’s keep building what’s next.