Modular Intelligence: Advancing Agentic AI in ServiceNow with NewRocket’s Orchestrated Agent Teams

The future of enterprise automation isn’t just about deploying artificial intelligence, it’s about orchestrating specialized AI agents that work together seamlessly to solve complex business challenges.

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The future of enterprise automation isn’t just about deploying artificial intelligence, it’s about orchestrating specialized AI agents that work together seamlessly to solve complex business challenges. Within the ServiceNow ecosystem, Agentic AI represents a shift from isolated automation to dynamic, collaborative intelligent workflows that adapt to context and deliver measurable outcomes.

At NewRocket, we see this shift as an opportunity to rethink how enterprises approach automation. By building on ServiceNow’s out-of-the-box Agentic AI, we developed customizable, reusable Agent Packs designed for speed, precision, and business impact. Combined with advanced prompt engineering and reusable accelerators, we enable intelligent, fit-for-purpose agent teams that adapt to each organization’s unique needs.

Through our Global Agentic AI Center of Excellence (CoE), we’ve learned that success requires more than concepts - it requires practical execution. That’s why we focus on value-driven discovery, rapid prototyping, and scalable deployment. From advisory and readiness assessments to production-ready MVPs, the goal is always to ensure every AI adoption delivers tangible, measurable outcomes.

The Future is Modular: Built-for-Purpose Agent Intelligence

NewRocket applies a microservices-inspired design that allows Agentic AI to break down complex workflows into smaller, autonomous components that can be independently developed, deployed, and customized.

Each NewRocket Agent Pack features a core agent supported by a coordinated team of specialized helper agents, each owning a specific role in the workflow. This fit-for-purpose architecture allows us to tailor every agent to the industry, organization, or use case, ensuring alignment with unique processes, compliance needs, and business goals.

Every agent is equipped with the tools, skills, and prompt engineering it needs to excel - whether validating data, generating knowledge articles, personalizing content, or executing approvals. The result is a flexible, scalable orchestration model where agents collaborate seamlessly, adapt rapidly, and deliver measurable outcomes at speed.

Orchestration in Action — Turning Agents into a Team

Within ServiceNow, orchestration transforms individual agents into high-performing, collaborative teams. Leveraging ServiceNow’s built-in orchestration framework, we extend it with AI accelerators, tools, and skills that make workflows more intelligent, more adaptable, and more valuable.

We incorporate:

  • Agent-to-Agent Collaboration — Purpose-built protocols that allow agents to share data, context, and status updates in real time, so each agent builds on the work of the others rather than operating in isolation.
  • Agentic Orchestration Logic — Advanced coordination patterns that ensure specialized agents can sequence their actions, make conditional decisions, and hand off tasks seamlessly.
  • Custom Agent Tools & Skills — ServiceNow-native capabilities uniquely built for each agent’s mission, from targeted scripts to precise LLM calls and deep integrations.
  • Human-in-the-Loop Controls — Flexible execution that allows automation to run fully end-to-end or pause for approvals, meeting governance and compliance needs.
  • Governance & Observability — Centralized AI Control Tower that monitors agent behavior, traces decision pathways, and enforces policy compliance with real-time visibility, audit trails, and configurable guardrails.

This fusion of collaboration, specialization, and orchestration ensures every Agent Pack operates like a cohesive, intelligent team, delivering measurable business outcomes faster.

Powered by FlightPath.AI

Every Agent Pack is built and deployed using NewRocket’s FlightPath.AI methodology—ensuring clients go from idea to impact faster.

We guide you through:

  • Preflight AI Readiness — Confirming your data, processes, and platforms are primed for AI success.
  • Use Case & Value Realization Assessment — Pinpointing high-value, low-barrier opportunities that deliver measurable ROI.
  • MVP & POC Deployment — Launching production-ready workflows that prove value in weeks, not months.

This approach enables organizations to see immediate results while building a solid foundation for scalable, enterprise-wide AI adoption.

Why It Matters

In today’s fast-paced business environment, organizations need solutions that deliver value from day one—not after months of development. NewRocket Agent Packs are built to meet this need by enabling you to:

  • Solve the Right Problems Faster – Deploy pre-built, proven AI patterns tailored to your highest-priority workflows.
  • Make AI Your Own – Easily customize agents to reflect your brand voice, tone, and business processes.
  • Deliver Better Experiences – Streamline employee and customer interactions with intelligent, context-aware automation.
  • Grow with Confidence – Scale your AI capabilities while maintaining governance, quality, and measurable ROI.

By combining ServiceNow’s orchestration with our fit-for-purpose agent packs, we help you accelerate results, reduce operational friction, and transform AI from a concept into a competitive advantage.

Ready to See Agentic AI in Action?

Whether you are ready to deploy a pre-built Agent Pack or co-create a custom solution tailored to your industry, NewRocket can help you move from idea to impact fast.

Let us show you how intelligent, orchestrated AI agents can transform your ServiceNow experience.  

Book a live demo or schedule a FlightPath.AI session today and see how quickly you can turn AI potential into measurable results.

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Modular Intelligence: Advancing Agentic AI in ServiceNow with NewRocket’s Orchestrated Agent Teams

The future of enterprise automation isn’t just about deploying artificial intelligence, it’s about orchestrating specialized AI agents that work together seamlessly to solve complex business challenges.

Knowledge Wrap Video

The event provided a vibrant platform for reconnecting with peers, delving into AI transformation, and driving innovation with purpose. Read on to discover how NewRocket made its mark at Knowledge 2024.

What We Learned

From recent insights gathered, we learned that ServiceNow customers are increasingly receptive to adopting AI solutions and ServiceNow has the tools to embrace that head on. However, there's a gap in AI use-cases for more mature users, highlighting the need for a creative approach to accommodate their business needs.

In navigating AI adoption, organizations are challenged to find the delicate balance between embracing innovation and avoiding dependency on emerging technologies. Advisory consulting and trusted guidance beyond initial queries spark interest, particularly around AI's impact on operations. Read our AI blog series to learn more about our approach.

Excitement around GenAI is apparent, with most users eager to explore its potential benefits and invest in quick wins. Notably, advanced use cases like process mining are gaining traction. Key solution themes include interest in native mobile applications, Employee Center migration, and the urgent need for enhanced data capabilities.

Recognitions and Awards

ServiceNow Americas Employee Workflow Partner of the Year

The ServiceNow Americas Employee Workflow Partner of the Year award celebrates Partners' exceptional efforts in enhancing employee experiences through innovative collaborations and technology solutions. Learn More.

UK Public Sector Partner of the Year Award

The ServiceNow UK Public Sector Partner of the Year underscores  Partners' dedication to driving digital transformation and delivering exceptional outcomes for public sector organizations in the UK.

ServiceNow.org Partnership for Good Grant

The ServiceNow.org Partnership for Good Grant highlights Partners' commitment to leveraging technology for social impact and driving positive change in communities around the world. Learn More.

Top 10 Finalist for ServiceNow Best Employee Portal of the Year

ServiceNow's Best Employee Portal of the Year award recognizing Partners' dedication to creating innovative solutions that empower employees and enhance workplace experiences. Learn More.

NewRocket Booth

At ServiceNow's Knowledge 24 event, we connected with 350+ attendees at our booth, showcasing how NewRocket supports organizations on their ServiceNow journey. AI emerged as a key topic, reflecting the growing interest in its potential across businesses. Our strategic advisory approach, FlightPath, aligns technology with business objectives, drawing on our expertise in customer, employee, technology, and security transformation. Plus, we captivated attendees by transforming them into astronauts using AI. See the photo booth results here!

Workshops and Speaking Sessions

Beyond Personas: Developing Holistic Frameworks to Personalize User Solutions

Industry innovation: Consilio’s Transformation Journey on ServiceNow

Dive Into Prototyping to Accelerate Validation With Design Libraries

Make Better Business Decisions by Integrating Risk and Compliance

Participating in ServiceNow's Knowledge sessions and workshops this year was truly enriching. Interacting with customers and partners provided invaluable insights into the future state of ServiceNow and allowed us to have in-depth discussions on how we can collectively offer better experiences across various facets of the platform. From exploring advanced AI integrations to optimizing workflow processes, the conversations were not only enlightening but also inspiring, fueling our commitment to innovation and excellence in the ServiceNow ecosystem. We can't wait to see you next year!

NewRocket Party

Our poolside event at the Capri restaurant in Las Vegas provided a refreshing break from the conference hustle, allowing us to unwind and connect with friends, colleagues, partners, and customers in the cool open air. As the night progressed, we loved creating unforgettable memories and strengthening our bonds within the ServiceNow community.

Knowledge 2025 Wrapped: AI, Recognition, and Real Connections

The energy at Knowledge 2025 was undeniable—from the packed keynotes and buzzing expo floor to the meaningful conversations that happened across every corner of the event. This year’s theme was clear: AI + Data + Workflows aren’t just buzzwords—they’re reshaping how organizations operate, and fast.

Knowledge Wrap Video

What We Learned

AI dominated the discussion, but the bigger story was what customers are asking for. Many voiced a common concern: how do we keep up with the rapid pace of platform changes and truly realize ROI? Customers aren’t just looking for tools—they’re looking for trusted partners who can help them make sense of what’s possible, guide adoption, and build strategies that align to real outcomes.

That’s where NewRocket steps in. Our latest AI offerings are designed to help organizations not just implement ServiceNow’s latest innovations, but consume them—connecting platform intelligence to business value.

We also hosted two well-attended sessions that brought these ideas to life:

  • Mastering AI Adoption explored how to use FlightPath.AI to assess readiness, target high-value use cases, and scale AI with strategy and confidence
  • AI & Automation for Security, Risk, and Compliance delivered actionable strategies for breaking down silos and building a unified, real-time risk posture using automation and AI.

These conversations reinforced the urgent need for cross-functional alignment and thoughtful execution as AI continues to reshape the enterprise landscape.

Strategic Alignment with ServiceNow

During the week, our team had the opportunity to meet with Erica Volini, EVP of Worldwide Industries, Partners, and GTM at ServiceNow, along with Nick Fabbri, Sr. Manager of Global Partnerships & Channels. We walked them through our FlightPath.AI framework and Now Assist Pilot offer—both of which were recognized as directly addressing market needs. They expressed strong interest in how we’re enabling customers to kick-start AI adoption with structured, outcome-driven support. We’ll continue to collaborate closely in the coming months to track the progress and impact of these efforts.

Customer Recognition

One of our favorite moments this year was watching our customers shine. From financial institutions to global manufacturers, their stories of transformation and innovation took center stage in multiple Knowledge sessions. We’re especially grateful to those who went one step further and recorded customer testimonials with us onsite—proof of the strong relationships we’ve built together and the results we’re proud to share.

Award-Winning Experience

We’re thrilled to share that NewRocket-designed portals earned major recognition this year:

  • 🥇 Danone won 1st place for Best Overall Employee Portal
  • 🥉 Xerox earned 3rd for Best HR (Single Departmental) Portal
  • 🚀 Our own NewRocket Portal was named a Top 3 Partner Internal Portal

These awards highlight our commitment to crafting human-centered, high-impact experiences across industries.

Booth Conversations & Customer Connections

With over 290 customer interactions and 40+ meetings held onsite, the interest in strategic, outcomes-based ServiceNow partnership has never been stronger. Across industries, one theme echoed loud and clear: organizations want more than just implementation—they want a partner who can lead with strategy, help define roadmaps, and unlock the value of AI and automation.

A Night to Remember

We closed out Wednesday evening the best way we know how—poolside at CAPRI. This year’s party drew over 530 attendees and was once again praised for creating a space where meaningful conversations and celebration can coexist. If you joined us, thank you for being part of what has become a highlight of the week.

We left Las Vegas energized, inspired, and ready to keep helping our customers make the most of their ServiceNow investment. Until next year—let’s keep building what’s next.