3CLogic and NewRocket Forge Strategic Partnership to Deliver Seamless Contact Center Solutions for Financial Services with ServiceNow

Joint effort aims to accelerate digital transformation through integrated CRM and AI-powered CCaaS offerings for ServiceNow's Financial Services Operations (FSO) product

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3CLogic and NewRocket Forge Strategic Partnership to Deliver Seamless Contact Center Solutions for Financial Services with ServiceNow
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Joint effort aims to accelerate digital transformation through integrated CRM and AI-powered CCaaS offerings for ServiceNow's Financial Services Operations (FSO) product

ROCKVILLE, Md., May 1, 2025 /PRNewswire/ -- 3CLogic, the leading AI-powered contact center platform purpose-built for ServiceNow®, today announced a strategic partnership with NewRocket, an Elite ServiceNow partner. Under the expanded agreement, NewRocket will serve as an official reseller of 3CLogic's AI-driven Contact Center solutions to be leveraged as part of its broader Bank of NewRocket offering focused on transforming the Financial Services industry.

The collaboration comes at a pivotal time, as ServiceNow continues to emphasize front-office innovation across the financial sector. Voice remains a crucial channel for customer engagement, with recent reports1 suggesting a continued increase in call volumes of which approximately 50% remain repetitive and transactional. Together, the partnership will enable financial institutions to deliver more cohesive, intelligent service experiences by seamlessly integrating voice into the ServiceNow platform to resolve common requests faster.

"As financial institutions strive to modernize their customer service strategies, contact centers continue to be a vital part of the equation," said NewRocket's CRO, Michael Carter. "With our deep experience in the ServiceNow ecosystem and dedicated offerings like Bank of NewRocket, we're excited to empower clients with enhanced voice capabilities that drive efficiency and elevate customer experiences."

As a ServiceNow-certified and Advanced Platform Build partner, 3CLogic's brings a host of advanced capabilities to ServiceNow, including Voice AI for self-service, real-time transcription, unified agent workspaces in ServiceNow, GenAI call summaries and AI-powered insights. These features empower financial organizations to reduce call volumes, break down data silos, and reduce daily operating costs—all while improving customer satisfaction.

The joint solution will support use cases that commonly drive high call volumes—such as password resets, address change requests, and credit fraud reporting—by automating responses and enhancing agent workflows. As an authorized global reseller, NewRocket will also streamline implementation and deployment, helping clients accelerate time-to-value and ensure long-term success with their contact center and voice strategies.

"We are excited to expand our relationship with NewRocket," states Guillaume Seynhaeve, SVP of Alliances. "Our partnership reinforces our shared commitment to helping financial institutions deliver smarter, more responsive customer service powered by the Now Platform."

3CLogic and NewRocket plan to showcase their combined capabilities at ServiceNow's upcoming annual conference, Knowledge25. For more information on 3CLogic's Voice AI and Contact Center solutions for ServiceNow or details about the partnership, please visit www.3clogic.com or contact NewRocket here.

About 3CLogic

3CLogic transforms customer and employee experiences with its patented and award-winning AI-powered cloud contact center solutions purpose-built to enhance today's leading CRM and Customer Service Management platforms. Globally available and leveraged by the world's leading brands, its offerings empower enterprise organizations with innovative capabilities, such as intelligent self-service, Generative AI, Conversational AI, agent automation & coaching, and AI-powered sentiment analytics — all designed to lower operational costs, maximize ROI, and deliver better, faster, and more personalized interactions for IT, employee, and customer service. For more information, please visit www.3clogic.com.

About NewRocket

NewRocket, a global, full-service Elite ServiceNow partner, helps top enterprise leaders solve their toughest business problems and navigate change with confidence. Our mission is to simplify the lives of global enterprise industry leaders by helping them go beyond workflows with ServiceNow. Our vision is to be the world's most trusted, go-to ServiceNow partner for global enterprise industry leaders. NewRocket has been awarded the "2024 L&D BEST Award", "2024 ServiceNow Employee Workflow Partner of the Year", "2023 ServiceNow Worldwide Customer Workflow Partner of the Year" and "2023 ServiceNow Creator Workflow Partner of the Year". We are #GoingBeyond. For more information, please visit www.newrocket.com.

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3CLogic and NewRocket Forge Strategic Partnership to Deliver Seamless Contact Center Solutions for Financial Services with ServiceNow

Joint effort aims to accelerate digital transformation through integrated CRM and AI-powered CCaaS offerings for ServiceNow's Financial Services Operations (FSO) product

Knowledge Wrap Video

The event provided a vibrant platform for reconnecting with peers, delving into AI transformation, and driving innovation with purpose. Read on to discover how NewRocket made its mark at Knowledge 2024.

What We Learned

From recent insights gathered, we learned that ServiceNow customers are increasingly receptive to adopting AI solutions and ServiceNow has the tools to embrace that head on. However, there's a gap in AI use-cases for more mature users, highlighting the need for a creative approach to accommodate their business needs.

In navigating AI adoption, organizations are challenged to find the delicate balance between embracing innovation and avoiding dependency on emerging technologies. Advisory consulting and trusted guidance beyond initial queries spark interest, particularly around AI's impact on operations. Read our AI blog series to learn more about our approach.

Excitement around GenAI is apparent, with most users eager to explore its potential benefits and invest in quick wins. Notably, advanced use cases like process mining are gaining traction. Key solution themes include interest in native mobile applications, Employee Center migration, and the urgent need for enhanced data capabilities.

Recognitions and Awards

ServiceNow Americas Employee Workflow Partner of the Year

The ServiceNow Americas Employee Workflow Partner of the Year award celebrates Partners' exceptional efforts in enhancing employee experiences through innovative collaborations and technology solutions. Learn More.

UK Public Sector Partner of the Year Award

The ServiceNow UK Public Sector Partner of the Year underscores  Partners' dedication to driving digital transformation and delivering exceptional outcomes for public sector organizations in the UK.

ServiceNow.org Partnership for Good Grant

The ServiceNow.org Partnership for Good Grant highlights Partners' commitment to leveraging technology for social impact and driving positive change in communities around the world. Learn More.

Top 10 Finalist for ServiceNow Best Employee Portal of the Year

ServiceNow's Best Employee Portal of the Year award recognizing Partners' dedication to creating innovative solutions that empower employees and enhance workplace experiences. Learn More.

NewRocket Booth

At ServiceNow's Knowledge 24 event, we connected with 350+ attendees at our booth, showcasing how NewRocket supports organizations on their ServiceNow journey. AI emerged as a key topic, reflecting the growing interest in its potential across businesses. Our strategic advisory approach, FlightPath, aligns technology with business objectives, drawing on our expertise in customer, employee, technology, and security transformation. Plus, we captivated attendees by transforming them into astronauts using AI. See the photo booth results here!

Workshops and Speaking Sessions

Beyond Personas: Developing Holistic Frameworks to Personalize User Solutions

Industry innovation: Consilio’s Transformation Journey on ServiceNow

Dive Into Prototyping to Accelerate Validation With Design Libraries

Make Better Business Decisions by Integrating Risk and Compliance

Participating in ServiceNow's Knowledge sessions and workshops this year was truly enriching. Interacting with customers and partners provided invaluable insights into the future state of ServiceNow and allowed us to have in-depth discussions on how we can collectively offer better experiences across various facets of the platform. From exploring advanced AI integrations to optimizing workflow processes, the conversations were not only enlightening but also inspiring, fueling our commitment to innovation and excellence in the ServiceNow ecosystem. We can't wait to see you next year!

NewRocket Party

Our poolside event at the Capri restaurant in Las Vegas provided a refreshing break from the conference hustle, allowing us to unwind and connect with friends, colleagues, partners, and customers in the cool open air. As the night progressed, we loved creating unforgettable memories and strengthening our bonds within the ServiceNow community.

More Resources!

FlightPath Advisory Engagement

In order to maximize value of a ServiceNow technology investment, NewRocket’s FlightPath advisory engagement will ensure you have a thoughtful plan, that maps to clear business outcomes.
Learn More

AI Blog Series

Organizations should have some foundational elements in place before jumping into AI initiatives. Use this to manage your AI readiness and prepare yourself for meaningful conversations a Knowledge this year.
Learn More

Asset Library

Unlock a world of knowledge in our asset library, where you can freely access and download expert insights, guides, and valuable content that will help you Go Beyond Workflows with ServiceNow.
Learn More

Knowledge 2025 Wrapped: AI, Recognition, and Real Connections

The energy at Knowledge 2025 was undeniable—from the packed keynotes and buzzing expo floor to the meaningful conversations that happened across every corner of the event. This year’s theme was clear: AI + Data + Workflows aren’t just buzzwords—they’re reshaping how organizations operate, and fast.

Knowledge Wrap Video

What We Learned

AI dominated the discussion, but the bigger story was what customers are asking for. Many voiced a common concern: how do we keep up with the rapid pace of platform changes and truly realize ROI? Customers aren’t just looking for tools—they’re looking for trusted partners who can help them make sense of what’s possible, guide adoption, and build strategies that align to real outcomes.

That’s where NewRocket steps in. Our latest AI offerings are designed to help organizations not just implement ServiceNow’s latest innovations, but consume them—connecting platform intelligence to business value.

We also hosted two well-attended sessions that brought these ideas to life:

  • Mastering AI Adoption explored how to use FlightPath.AI to assess readiness, target high-value use cases, and scale AI with strategy and confidence
  • AI & Automation for Security, Risk, and Compliance delivered actionable strategies for breaking down silos and building a unified, real-time risk posture using automation and AI.

These conversations reinforced the urgent need for cross-functional alignment and thoughtful execution as AI continues to reshape the enterprise landscape.

Strategic Alignment with ServiceNow

During the week, our team had the opportunity to meet with Erica Volini, EVP of Worldwide Industries, Partners, and GTM at ServiceNow, along with Nick Fabbri, Sr. Manager of Global Partnerships & Channels. We walked them through our FlightPath.AI framework and Now Assist Pilot offer—both of which were recognized as directly addressing market needs. They expressed strong interest in how we’re enabling customers to kick-start AI adoption with structured, outcome-driven support. We’ll continue to collaborate closely in the coming months to track the progress and impact of these efforts.

Customer Recognition

One of our favorite moments this year was watching our customers shine. From financial institutions to global manufacturers, their stories of transformation and innovation took center stage in multiple Knowledge sessions. We’re especially grateful to those who went one step further and recorded customer testimonials with us onsite—proof of the strong relationships we’ve built together and the results we’re proud to share.

Award-Winning Experience

We’re thrilled to share that NewRocket-designed portals earned major recognition this year:

  • 🥇 Danone won 1st place for Best Overall Employee Portal
  • 🥉 Xerox earned 3rd for Best HR (Single Departmental) Portal
  • 🚀 Our own NewRocket Portal was named a Top 3 Partner Internal Portal

These awards highlight our commitment to crafting human-centered, high-impact experiences across industries.

Booth Conversations & Customer Connections

With over 290 customer interactions and 40+ meetings held onsite, the interest in strategic, outcomes-based ServiceNow partnership has never been stronger. Across industries, one theme echoed loud and clear: organizations want more than just implementation—they want a partner who can lead with strategy, help define roadmaps, and unlock the value of AI and automation.

A Night to Remember

We closed out Wednesday evening the best way we know how—poolside at CAPRI. This year’s party drew over 530 attendees and was once again praised for creating a space where meaningful conversations and celebration can coexist. If you joined us, thank you for being part of what has become a highlight of the week.

We left Las Vegas energized, inspired, and ready to keep helping our customers make the most of their ServiceNow investment. Until next year—let’s keep building what’s next.

More Resources!

FlightPath Advisory Engagement

In order to maximize value of a ServiceNow technology investment, NewRocket’s FlightPath advisory engagement will ensure you have a thoughtful plan, that maps to clear business outcomes.
Learn More

AI Blog Series

Organizations should have some foundational elements in place before jumping into AI initiatives. Use this to manage your AI readiness and prepare yourself for meaningful conversations a Knowledge this year.
Learn More

Asset Library

Unlock a world of knowledge in our asset library, where you can freely access and download expert insights, guides, and valuable content that will help you Go Beyond Workflows with ServiceNow.
Learn More
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