NewRocket Names Sanjeev Munjal as Chief Financial Officer

NewRocket, an elite ServiceNow partner and global leader in digital workflow transformation, today announced the appointment of Sanjeev Munjal as Chief Financial Officer (CFO).

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Seasoned Finance Executive Brings Global Experience in Strategic Finance, M&A Execution, and Growth Enablement to Support NewRocket’s Next Chapter

SAN DIEGO, July 7, 2025 — NewRocket, an elite ServiceNow partner and global leader in digital workflow transformation, today announced the appointment of Sanjeev Munjal as Chief Financial Officer (CFO). Munjal will lead the company’s global finance organization, driving strategic financial planning, performance management, and business growth initiatives in support of NewRocket’s continued expansion.

Munjal brings more than two decades of experience in finance, strategy, and operations across high-growth technology and services organizations. He most recently served as CFO of ResultsCX, a global specialist in customer experience journeys and workflow solutions for Fortune 500 companies.

Prior to ResultsCX, Munjal held senior financial leadership roles at Genpact, where he served as CFO for the HiTech, Manufacturing, and Services business and later as CFO of Rightpoint, a Genpact digital experience subsidiary. Earlier in his career, he was the Head of Strategy and Corporate Development at Air Works, a global aviation services provider. During his tenure, he played a pivotal role in scaling the company 12X over six years and establishing it as a leading international aviation services brand.

“Sanjeev is a thoughtful and strategic leader with deep expertise in scaling global businesses, M&A execution, and commercial deal structuring,” said Harsha Kumar, CEO of NewRocket. “His collaborative and results-driven approach is a perfect fit for our culture, and I’m confident he will be instrumental in strengthening our financial foundation and supporting our ambitious growth goals.”

Munjal is known for building and leading high-performing global teams, driving operational excellence, and executing financial strategies that align with long-term value creation. His background includes leading internal capability development, negotiating complex multi-year service agreements, and supporting transformative business initiatives.

“I’m thrilled to be joining NewRocket at such a pivotal time,” said Munjal. “The company has an incredible team, strong market momentum, and a clear vision for how to help customers maximize value from all parts of the ServiceNow platform. I look forward to contributing to NewRocket’s next phase of growth.”

Munjal holds an MBA from the University of Delhi and a bachelor’s degree in engineering. He is based in New Jersey.

About NewRocket
NewRocket brings over 19 years of advising and supporting clients in designing, implementing, and managing AI-enabled digital workflows to improve employee and customer experiences. An Elite ServiceNow Partner and ServiceNow Global Partner Award Winner, the company has completed over 3,000 projects across nine industry specializations. NewRocket Goes Beyond Workflows™ to help clients transform their enterprise into a place where employees flourish, customers thrive, and people matter. With over 3,000 ServiceNow certifications, NewRocket's business strategists take a holistic, strategic approach to optimize the ServiceNow platform and help clients solve industry-specific challenges.

About Gryphon Investors
Gryphon Investors is a leading middle-market private investment firm focused on profitably growing and competitively advantaged companies in the Business Services, Consumer, Healthcare, Industrial Growth, Software, and Technology Solutions & Services sectors. With approximately $10 billion of assets under management, Gryphon prioritizes investments in which it can form strong partnerships with founders, owners, and executives to accelerate the building of leading companies and generate enduring value through its integrated deal and operations business model. Gryphon's highly differentiated model integrates its well-proven Operations Resources Group, which is led by full-time, Gryphon senior operating executives with general management, human capital acquisition and development, treasury, finance, and accounting expertise. Gryphon's three core investment strategies include its Flagship, Heritage, and Junior Capital strategies, each with dedicated funds of capital. The Flagship and Heritage strategies target equity investments of $50 million to $500 million per portfolio company. The Junior Capital strategy targets investments of $10 million to $25 million in junior securities of credit facilities, arranged by leading middle-market lenders, in both Gryphon-controlled companies, as well as in other private equity-backed companies operating in Gryphon's targeted investment sectors.

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NewRocket Names Sanjeev Munjal as Chief Financial Officer

NewRocket, an elite ServiceNow partner and global leader in digital workflow transformation, today announced the appointment of Sanjeev Munjal as Chief Financial Officer (CFO).

Knowledge Wrap Video

The event provided a vibrant platform for reconnecting with peers, delving into AI transformation, and driving innovation with purpose. Read on to discover how NewRocket made its mark at Knowledge 2024.

What We Learned

From recent insights gathered, we learned that ServiceNow customers are increasingly receptive to adopting AI solutions and ServiceNow has the tools to embrace that head on. However, there's a gap in AI use-cases for more mature users, highlighting the need for a creative approach to accommodate their business needs.

In navigating AI adoption, organizations are challenged to find the delicate balance between embracing innovation and avoiding dependency on emerging technologies. Advisory consulting and trusted guidance beyond initial queries spark interest, particularly around AI's impact on operations. Read our AI blog series to learn more about our approach.

Excitement around GenAI is apparent, with most users eager to explore its potential benefits and invest in quick wins. Notably, advanced use cases like process mining are gaining traction. Key solution themes include interest in native mobile applications, Employee Center migration, and the urgent need for enhanced data capabilities.

Recognitions and Awards

ServiceNow Americas Employee Workflow Partner of the Year

The ServiceNow Americas Employee Workflow Partner of the Year award celebrates Partners' exceptional efforts in enhancing employee experiences through innovative collaborations and technology solutions. Learn More.

UK Public Sector Partner of the Year Award

The ServiceNow UK Public Sector Partner of the Year underscores  Partners' dedication to driving digital transformation and delivering exceptional outcomes for public sector organizations in the UK.

ServiceNow.org Partnership for Good Grant

The ServiceNow.org Partnership for Good Grant highlights Partners' commitment to leveraging technology for social impact and driving positive change in communities around the world. Learn More.

Top 10 Finalist for ServiceNow Best Employee Portal of the Year

ServiceNow's Best Employee Portal of the Year award recognizing Partners' dedication to creating innovative solutions that empower employees and enhance workplace experiences. Learn More.

NewRocket Booth

At ServiceNow's Knowledge 24 event, we connected with 350+ attendees at our booth, showcasing how NewRocket supports organizations on their ServiceNow journey. AI emerged as a key topic, reflecting the growing interest in its potential across businesses. Our strategic advisory approach, FlightPath, aligns technology with business objectives, drawing on our expertise in customer, employee, technology, and security transformation. Plus, we captivated attendees by transforming them into astronauts using AI. See the photo booth results here!

Workshops and Speaking Sessions

Beyond Personas: Developing Holistic Frameworks to Personalize User Solutions

Industry innovation: Consilio’s Transformation Journey on ServiceNow

Dive Into Prototyping to Accelerate Validation With Design Libraries

Make Better Business Decisions by Integrating Risk and Compliance

Participating in ServiceNow's Knowledge sessions and workshops this year was truly enriching. Interacting with customers and partners provided invaluable insights into the future state of ServiceNow and allowed us to have in-depth discussions on how we can collectively offer better experiences across various facets of the platform. From exploring advanced AI integrations to optimizing workflow processes, the conversations were not only enlightening but also inspiring, fueling our commitment to innovation and excellence in the ServiceNow ecosystem. We can't wait to see you next year!

NewRocket Party

Our poolside event at the Capri restaurant in Las Vegas provided a refreshing break from the conference hustle, allowing us to unwind and connect with friends, colleagues, partners, and customers in the cool open air. As the night progressed, we loved creating unforgettable memories and strengthening our bonds within the ServiceNow community.

Knowledge 2025 Wrapped: AI, Recognition, and Real Connections

The energy at Knowledge 2025 was undeniable—from the packed keynotes and buzzing expo floor to the meaningful conversations that happened across every corner of the event. This year’s theme was clear: AI + Data + Workflows aren’t just buzzwords—they’re reshaping how organizations operate, and fast.

Knowledge Wrap Video

What We Learned

AI dominated the discussion, but the bigger story was what customers are asking for. Many voiced a common concern: how do we keep up with the rapid pace of platform changes and truly realize ROI? Customers aren’t just looking for tools—they’re looking for trusted partners who can help them make sense of what’s possible, guide adoption, and build strategies that align to real outcomes.

That’s where NewRocket steps in. Our latest AI offerings are designed to help organizations not just implement ServiceNow’s latest innovations, but consume them—connecting platform intelligence to business value.

We also hosted two well-attended sessions that brought these ideas to life:

  • Mastering AI Adoption explored how to use FlightPath.AI to assess readiness, target high-value use cases, and scale AI with strategy and confidence
  • AI & Automation for Security, Risk, and Compliance delivered actionable strategies for breaking down silos and building a unified, real-time risk posture using automation and AI.

These conversations reinforced the urgent need for cross-functional alignment and thoughtful execution as AI continues to reshape the enterprise landscape.

Strategic Alignment with ServiceNow

During the week, our team had the opportunity to meet with Erica Volini, EVP of Worldwide Industries, Partners, and GTM at ServiceNow, along with Nick Fabbri, Sr. Manager of Global Partnerships & Channels. We walked them through our FlightPath.AI framework and Now Assist Pilot offer—both of which were recognized as directly addressing market needs. They expressed strong interest in how we’re enabling customers to kick-start AI adoption with structured, outcome-driven support. We’ll continue to collaborate closely in the coming months to track the progress and impact of these efforts.

Customer Recognition

One of our favorite moments this year was watching our customers shine. From financial institutions to global manufacturers, their stories of transformation and innovation took center stage in multiple Knowledge sessions. We’re especially grateful to those who went one step further and recorded customer testimonials with us onsite—proof of the strong relationships we’ve built together and the results we’re proud to share.

Award-Winning Experience

We’re thrilled to share that NewRocket-designed portals earned major recognition this year:

  • 🥇 Danone won 1st place for Best Overall Employee Portal
  • 🥉 Xerox earned 3rd for Best HR (Single Departmental) Portal
  • 🚀 Our own NewRocket Portal was named a Top 3 Partner Internal Portal

These awards highlight our commitment to crafting human-centered, high-impact experiences across industries.

Booth Conversations & Customer Connections

With over 290 customer interactions and 40+ meetings held onsite, the interest in strategic, outcomes-based ServiceNow partnership has never been stronger. Across industries, one theme echoed loud and clear: organizations want more than just implementation—they want a partner who can lead with strategy, help define roadmaps, and unlock the value of AI and automation.

A Night to Remember

We closed out Wednesday evening the best way we know how—poolside at CAPRI. This year’s party drew over 530 attendees and was once again praised for creating a space where meaningful conversations and celebration can coexist. If you joined us, thank you for being part of what has become a highlight of the week.

We left Las Vegas energized, inspired, and ready to keep helping our customers make the most of their ServiceNow investment. Until next year—let’s keep building what’s next.