San Diego, CA, August 13, 2025 -- NewRocket, a leading digital workflow and AI advisor and Elite ServiceNow partner, announced today that it has named Jason Rosenfeld as the company’s Chief Growth and Alliances Officer (CGAO), a newly created executive role designed to drive strategic growth both through deepening NewRocket’s partnership connection across ServiceNow and by delivering great outcomes for key clients. Rosenfeld joins NewRocket after serving as the CEO at Cask NX and will bring his thought leadership and experience across all aspects of consulting and professional services for ServiceNow to execute NewRocket’s visionary initiatives. NewRocket is backed by Gryphon Investors (“Gryphon”), a leading middle-market private investment firm.

Rosenfeld comes to NewRocket with over two decades of experience in technology services, enterprise partnerships, and digital innovation. As CGAO, he will be responsible for leading its partnership with ServiceNow, setting up new alliances and a customer advisory board, and expanding strategic client relationships across key industries and geographies. He will also spearhead corporate marketing and start new revenue channels partnering with top PE firms.

“Jason is a proven growth leader in the ServiceNow ecosystem, and I am very excited to welcome him to NewRocket,” said CEO Harsha Kumar. “His differentiating experience working with ServiceNow will come into play quite heavily as we look to expand our business with strategic clients globally. With his well-rounded background across technology solutions, client success, sales and executive management, Jason is going to make a real impact with both our short- and long-term growth strategies.”

Rosenfeld is one of a very short list of leaders globally to have played almost every major role available to a ServiceNow partner, from consultant to account executive, first line leader to running strategy, growth, marketing, sales, alliances and innovation teams, to his last role as the Chief Executive Officer for a 500-person organically grown Elite partner.

Prior to working in the ServiceNow ecosystem, Rosenfeld led high-performing teams, specializing in Service Management and Data Engineering at HP for the largest services account in the firm. He also led Field Services and Engineering teams for the airline and transportation industry at EDS and started his career as a Management Consultant for PwC implementing leading CRM solutions.

“Jason is a highly talented leader with whom we have had the pleasure of building a relationship for nearly five years. We have been tracking his growth and success, and his appointment reflects our continued commitment to investing in world-class leadership at NewRocket,” said Gabe Stephenson, Partner and Head of Tech Solutions & Services at Gryphon Investors. “His expertise in leading firms, scaling strategic accounts, and driving innovation in this space for well over a decade will be instrumental in helping NewRocket further solidify its position as the leading ServiceNow-focused services firm in the world.”

Rosenfeld commented, “I am pumped to join the NewRocket crew! The investments the company and Gryphon are making to ensure NewRocket is not only the top ServiceNow partner in the world, but a top-tier consulting services leader in AI vision and execution, are exciting. The leadership team that NewRocket has assembled over the last year represents a commitment to be ahead of all technology-enabled services firms inside and outside the ServiceNow ecosystem, and I have goosebumps just thinking about the opportunities ahead.”

Rosenfeld holds a Bachelor of Science in Industrial Engineering from Lehigh University and is based out of NewRocket’s headquarters in San Diego, California.

About NewRocket
NewRocket brings over 19 years of advising and supporting clients in designing, implementing, and managing AI-enabled digital workflows to improve employee and customer experiences. An Elite ServiceNow Partner and ServiceNow Global Partner Award Winner, the Company has completed over 3,000 projects across nine industry specializations. NewRocket Goes Beyond Workflows™ to help clients transform their enterprise into a place where employees flourish, customers thrive, and people matter. With over 3,000 ServiceNow certifications, NewRocket's business strategists take a holistic, strategic approach to optimize the ServiceNow platform and help clients solve industry-specific challenges.

About Gryphon Investors
Gryphon Investors is a leading middle-market private investment firm focused on profitably growing and competitively advantaged companies in the Business Services, Consumer, Healthcare, Industrial Growth, Software, and Technology Solutions & Services sectors. With more than $10 billion of assets under management, Gryphon prioritizes investments in which it can form strong partnerships with founders, owners, and executives to accelerate the building of leading companies and generate enduring value through its integrated deal and operations business model. Gryphon's highly differentiated model integrates its well-proven Operations Resources Group, which is led by full-time Gryphon senior executives and augmented by a network of seasoned industry specialists. This approach enables Gryphon to actively collaborate with portfolio company management teams to implement strategic initiatives, drive operational improvements, and achieve accelerated growth.