Multinational Retailer

Empowering Over
A Million Employees

We created a scalable solution that delivered an intuitive experience based on location, language, and business area.


Our client, with over a million employees worldwide, is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.


  • Research & Insights
  • Catalog Consulting
  • Wireframe Design
  • High Fidelity Mockups
  • Clickable Prototypes
  • Custom Service Portal Development


The Challenge

Our client wanted to create a portal experience that was intuitively designed around the specific needs of their diverse user base across six departments, but they also needed a solution that their internal team could maintain themselves.

"During our discovery phase, we identified ways to reduce customization, simplify navigation, and improve content organization to enable both end users and internal developers to reach their goals more efficiently."

Todd Bashor - Vice President NewRocket


Project Goals

Service Portal

Make it Maintainable

Based on development best practices, reduce or eliminate custom code to allow for future upgrades

Service Portal

Define Standards

Create well defined UI styling and standards that the client could use for internal updates

Service Portal

Make it Personal

Personalize the data by correctly applying user criteria based on location, language, and business unit

Service Portal

Improve Navigation

Improve navigation by redefining the catalog taxonomy and implementing more user-friendly language throughout the portal

Service Portal

Make it Easy to Use

Enable content discoverability by improving search functionality

Service Portal

Establish Priority

Develop an intuitive design based on the presentation of the most relevant content at the right time



Mock Up 1


The Solution

To deliver an intuitive user experience based on portal best practices, we stripped out the custom functionality so we could focus on rebuilding the portal from the ground up based on user priorities.




Screen UI


Enhancement Details

Simplified Taxonomies

We implemented a new catalog taxonomy based on a smaller number of intuitive categories and better-defined sub-categories to make it easier to navigate.

Launched a New Ticket Status Page

The new ticketing page design featured an intuitive layout, and enhanced filtering capabilities that enables users to quickly find the status of a ticket.

Integrated Bulk Approvals

The bulk approvals widget allows approvers to approve or reject multiple requests at the same time to increase efficiency.

Enhanced Custom Code

We refactored some of the custom code to make upgrades easier and create a baseline for improved functionality and scalability.

Created Engaging Microinteractions

Micro-interactions added personality to the site and made the content more engaging.

Mock Up 1Mock Up 2


User Interface

Mock Up 1

Ready to Create Something Extraordinary?

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