Scripps Networks is a leading developer of lifestyle content for television and the Internet. The company’s brands include HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country.
The previous Scripps Networks CMS-based portal did not provide the usability they were looking for nor did it align with their new branding guidelines. Improving these key areas was critical for the redesign of the portal.
The new portal provides users with quick access to search, the IT service catalog, frequently asked questions and news. We embraced the extensive, yet flexible branding guidelines to visually identify different sections of the portal. These visual and structural changes help users quickly understand the page contents and complete the desired task.