Now is our
moment to lead

Welcome to the one-stop hub for the NewRocket story. This is where you’ll find what’s changing, why it matters, and how you can carry the story forward.

Read the Story

Crew FAQs

Why a new story?

Because AI has changed our reality.

Forever.

Clients believe in AI and expect measurable outcomes.

AI investments are being mandated, and pressure to improve experience and reduce cost is rising.

Strategic AI talent and executives are being hired across the enterprise.

Pilots often stall without trust, adoption, and clear ROI.

The world will never be the same,  
which means our story can’t be either.

Who are we in this new world of AI?

Since July we’ve been diving in to answer this question. Here’s what we’ve done:

Surveyed over 30 people

including ServiceNow employees, Sales, Marketing, ELT, Delivery and the board.

Held two workshops

for leadership to dream, debate, and pressure-test ideas.

Analyzed 20+ competitors

to see how others are positioning in AI.

Received feedback

from customers and ServiceNow employees to hear feedback on our story direction.

We found seven
key insights

AI shows up as a SKU, not a brand position

Stop the lab rat syndrome

The market is still fearful

Speed to value wins

Keep humans at the center

Industry-specific AI builds confidence

Less red tape is a competitive advantage

It's clear

The market is wide open for a trusted guide who can deliver AI in ServiceNow that’s results-ready, human-ready, and industry-ready.

Introducing the
NewRocket Story

Let’s do this!

What Makes 
Us Different

Deep industry experience.

Intuitive design that accelerates adoption.

World-class AI talent inside and outside of ServiceNow.

Together, these makes us the AI-first ServiceNow partner who can deliver real value and who clients can trust.

What your Leaders believe

What's coming up?

This rollout is quick, exciting, and is designed to be as seamless as possible both internally and externally.

Oct 3

Internal Launch Party

Oct 7

Client Email + Press Release

Oct 8

AE Follow-ups

Oct 10

All hands + NR U Training

World Forum Trainings & ServiceNow AE Meetings to follow

Where you come in:

Every One of Us is a Storyteller

Stories shape how we share our lives, and now we will lean on them even more as we share the new NewRocket.

Every client conversation, every ServiceNow interaction, and even every time we recenter what we do and why we do it; these are opportunities to carry this story out every day.We found seven
key insights

4 Pillars that keep our
story simple:

To see how this impacts our current collateral,
click a link below:

One Pager

Enablement Hub

We want to hear from you

We want to hear your unique perspective, as well as feedback and insights you gather from clients.

Use this form to share feedback, thoughts or ask questions.

Give Feedback Now

This is bigger than a brand evolution.

It’s a new chapter.

It’s a chance to lead, not follow. It’s about growth for us, our clients, and ServiceNow.

Now is our moment to lead.

FAQs

Questions from Crew

Are you planning to replace my job with AI?

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What tools or training will I get to learn about AI?

Will i get time built into my schedule to apply AI to my role?

How does this impact my bonus or compensation?

Why is it important that I get on board?

This is the largest market shift in the history of IT services. AI is the future, and the market is moving fast. By embracing it now, you keep your role relevant, shape how we lead, and ensure NewRocket is ahead of the curve rather than catching up.

Does this change what we deliver to clients?

What does this mean for my role day-to-day?

Why are we moving so quickly into AI-first?

What do our clients actually want from us when it comes to AI?

How will keeping humans at the center show up in my work?

How will NewRocket be different from other ServiceNow partners?

What role do I play in shaping this story?

Where can I share feedback or questions as this evolves?

Because AI has changed our reality.

Forever.

Who are we in this new world of AI?

Surveyed over 30 people

Held two workshops

Analyzed 20+ competitors

Received feedback

We found seven key insights

Introducing the NewRocket Story

Vision

Mission

AI that creates value

What Makes Us Different